Machine Learning and artificial intelligence have been reinventing the e-commerce and retail markets for years. E-Commerce online markets are always searching for new ways to attract and retain customers. The way to do this is to analyze their business data. By using machine learning and AI solutions businesses can learn more about their clients, offer more personalized products, increase brand loyalty while observing deep data insights that strengthen future decision making. With machine learning, businesses can leverage real time consumer data and benefit from the ample scope of advantages.